Campaigns

In my capacity as Marketing Manager at HarperCollins UK, I gained extensive experience working across fiction and reference marketing.

During my time working for HarperFiction, I was responsible for a varied list of authors across imprints including HarperVoyager, Killer Reads and Borough Press.

I developing end-to-end marketing campaigns for high-profile authors such as Bernard Cornwell, Dawn O’Porter, Susan Lewis, S.J. Parris and Charles Cumming; as well as developing innovative campaigns for stand-out debut authors.

In addition to my campaigns, I managed the digital channel strategy for HarperVoyager – building the community, tracking key metrics, and developing the tone. Alongside this, I managed several author pages for key brands.

At Collins, I was primarily responsible for adult reference titles, alongside managing the digital strategy for our three core brands – Dictionary, Reference, Astronomy – and National Geographic Kids UK (as part of our publishing partnership).

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Achievements to date

Won a BMS award in January 2020 for Dawn O’Porter’s So Lucky (Highly Commended Adult Fiction Campaign)
Won two BMS awards in November 2019 for HarperVoyager’s #StartYourVoyage (Winner Multi-Title Campaign) and Susan Lewis’ One Minute Later (Spotlight On Audience Development)
Achieved a Sunday Times no. 1 bestseller for Bernard Cornwell’s WAR LORD, with a year long multi-channel campaign that broke multiple records for the brand
Charted at no. 3 for S.J. Parris’ Execution with a long-tail pre-order focused campaign
Charted at no. 6 with a creative campaign for Emma Jane Unsworth’s second novel, #ADULTS🙃
Charted at no. 8 and quadrupled pre-order target for Dawn O’Porter’s So Lucky
Achieved Sunday Times top 10 position for Dawn O’Porter’s non-fiction Life In Pieces
Achieved Sunday Times top 10 position and a Kindle number 1 bestseller for Susan Lewis
Grew a brand author’s newsletter database by over 850% in less than 6 months
Increased HarperVoyager’s social engagement by over 30% in just three months
Successful launch of Collins Word of the Year 2018 campaign, delivering 2.2% uplift in media coverage and significant uplift in social media engagement
Increased Astronomy subscriber list by 128% in a 6-month period
Increased @NatGeoKidsUK Twitter following by 105% in a 3-month period
Increased overall traffic to CollinsDictionary.com blog by 329% within 6 months of joining, with several pieces of content ranking in the top 10 most visited blogs for 2017