In my capacity as Marketing Manager at HarperCollins UK, I gained extensive experience working across fiction and reference marketing.
During my time working for HarperFiction, I was responsible for a varied list of authors across imprints including HarperVoyager, Killer Reads and Borough Press.
I developing end-to-end marketing campaigns for high-profile authors such as Bernard Cornwell, Dawn O’Porter, Susan Lewis, S.J. Parris and Charles Cumming; as well as developing innovative campaigns for stand-out debut authors.
In addition to my campaigns, I managed the digital channel strategy for HarperVoyager – building the community, tracking key metrics, and developing the tone. Alongside this, I managed several author pages for key brands.
At Collins, I was primarily responsible for adult reference titles, alongside managing the digital strategy for our three core brands – Dictionary, Reference, Astronomy – and National Geographic Kids UK (as part of our publishing partnership).