Digital marketing
I can help you create memorable digital marketing campaigns, from initial consumer insight and strategy to running paid advertising and providing detailed reporting. I have particular expertise in publishing, winning several Book Marketing Society awards.
Services I offer include:
– End-to-end digital campaign management, from strategy development to briefing campaign creative to ensure your message is consistent and eye-catching
– Developing newsletters and CRM strategies that drive leads and engagement, perfectly targeting your intended audience for maximum impact
– Running paid advertising campaigns across platforms such as Facebook, Instagram, Twitter, and YouTube, as well as perfecting your positioning with copy and audience testing
– Detailed reporting and insight to help you learn more about your audience, understand what channels work best for you, and feed into future campaigns
Social media strategy
I’ve spent many years developing social media strategy for a variety of brands, from prestigious publishing imprints to vibrant event venues and tech start-ups.
I can help you connect with your audience on a whole new level by offering the following:
– Providing comprehensive competitor insight to help you understand where the opportunities lie on social media
– Defining your brand tone and identifying channels where you should focus your efforts
– Putting a framework in place that will allow you to streamline your efforts, from identifying scheduling and social listening tools to outlining a strategy
– Creating social media content plans, enabling you to post consistently across your desired channels and reach your target audience more effectively
– Scheduling content and managing social media accounts, offering seamless integration with your team and building brand awareness online
Copywriting
I have in-depth knowledge of writing captivating copy designed to drive clicks, engage audiences, and increase traffic across a variety of industries. I’ve written about many topics, from audience segmentation and digital marketing to the language of Love Island.
Copywriting services I offer include:
– Blog content designed to drive traffic to your website and increase your inbound leads
– SEO-focused web content to help you rank organically and increase awareness
– Advertising copy, both digital and print, with particular expertise in Facebook, Instagram and Twitter
– Newsletter copy that people will actually want to read, focused nurturing your subscriber list and providing engaging content
– Long-form content such as white-papers, strategic eBook content, and more!
Virtual training
I have extensive experience delivering digital marketing training, from beginner and intermediate workshops to top tips and tricks to help you get the most out of your marketing.
Previous sessions have included:
– How to integrate data into your digital marketing campaigns
– How to create the perfect marketing plan
– How to use Amazon marketing tools for publishers
– Best practice sessions, covering a wide range of digital marketing topics including newsletters, paid advertising online content and social media
– Social media training for authors: both basic and intermediate
– Social media training for professionals, designed for in-house teams looking to improve their social media skills
