About me

I am a creative and award-winning marketer with a wide range of experience and a passion for marketing, particularly digital. I have over eight years of experience working across a variety of fast-paced industries from technology and events to publishing, both trade and reference. My expertise lies in digital marketing strategies, content creation, and developing creative campaigns that exceed objectives.

I have demonstrable experience across the marketing mix, developing end-to-end campaigns that deliver results. I have extensive experience building brands online, with in-depth knowledge of writing captivating copy designed to drive clicks, engage audiences, and increase traffic.

I also deliver training, guest lectures, and mentoring to both publishers and publishing hopefuls. I am currently a Associate Lecturer for the Publishing MA at Oxford Brookes and a mentor for SYP London and North.

Services

Marketing campaign management

I can help you create memorable marketing campaigns, from initial consumer insight and strategy to running paid advertising and providing detailed reporting. I have particular expertise in publishing, winning nine Book Marketing Society awards to date for work across genres.

Services I offer include:

– End-to-end campaign management, from strategy development to briefing campaign creative to ensure your message is consistent and eye-catching

– Developing newsletters and CRM strategies that drive leads and engagement, perfectly targeting your intended audience for maximum impact

– Running paid advertising campaigns across platforms such as Meta, TikTok Spotify and YouTube, as well as perfecting your positioning with copy and audience testing (I also offer this as a standalone service)

– Detailed reporting and insight to help you learn more about your audience, understand what channels work best for you, and feed into future campaigns

Digital marketing

I’ve spent many years developing digital marketing strategy – both paid and organic – for a variety of brands, from prestigious publishing imprints to vibrant event venues and tech start-ups.

I can help you connect with your audience on a whole new level by offering the following:

– Providing comprehensive competitor insight to help you understand where the opportunities lie on social media

– Defining your brand tone and identifying channels where you should focus your efforts

– Putting a framework in place that will allow you to streamline your efforts, from identifying scheduling and social listening tools to outlining a strategy

– Creating social media content plans, enabling you to post consistently across your desired channels and reach your target audience more effectively

– Scheduling content and managing social media accounts, offering seamless integration with your team and building brand awareness online

Copywriting

I have in-depth knowledge of writing captivating copy designed to drive clicks, engage audiences, and increase traffic across a variety of industries. I’ve written about many topics, from audience segmentation and digital marketing to the language of Love Island.

Copywriting services I offer include:

– Blog content designed to drive traffic to your website and increase your inbound leads

– SEO-focused web content to help you rank organically and increase awareness

– Advertising copy, both digital and print

– Newsletter copy that people will actually want to read, focused nurturing your subscriber list and providing engaging content

– Long-form content such as white-papers, strategic eBook content, and more!

Virtual training (on pause for 2024)

I have extensive experience delivering digital marketing training, from beginner and intermediate workshops to top tips and tricks to help you get the most out of your marketing.

Previous sessions have included:

– How to integrate data into your digital marketing campaigns

Understanding TikTok, including paid and organic opportunities

What the wider marketing industry can teach you about your book campaigns

– How to use Amazon marketing tools for publishers

– Best practice sessions, covering a wide range of digital marketing topics including newsletters, paid advertising online content and social media

– Social media training for professionals, designed for in-house teams looking to improve their social media skills

Testimonials

“Rachel is an absolute joy to work with, a great communicator who delivers every time without fail and to a high standard. I couldn’t recommend her more highly.”

Louise Swannell, Communications Director, Headline

“Not only is Rach massively capable, adaptable and knowledgeable when it comes to all things digital, she is endlessly reliable and a total joy of a person to work with.”

Elise Jackson, Marketing Manager, Headline

“We love working with Rach for many reasons; not only does she deliver excellent campaign results, but she’s also lovely. We were looking for someone who could support our existing digital marketing campaigns and offer expertise in paid advertising, but Rach surpassed our expectations by not only supporting Zebralution but also enhancing our digital marketing strategies.”

Rebecca Souster, Head of US, UK and Emerging Markets, Zebralution

“Rachel has worked with us on our Amazon advertising and has been instrumental in delivering positive gains for the business. Rachel’s data-first and audience approach demonstrates her expertise in the field, ensuring our products are front of mind with consumers.”

Nicola Piggott, Senior Marketing Manager, Canelo

“Rachel delivered creative and exciting digital campaigns for our books whilst working with September. She was always terrific to work with – and our authors found her energy and ideas refreshing. She also worked across a broader range of marketing areas, making extremely beneficial changes to trade materials and outreach and our social media output.”

Hannah MacDonald, Founder & Publisher, September Publishing

“Rach has regularly written engaging and thoughtful content for an author brand newsletter over the past six months, proving herself punctual, creative and quickly adaptable to changes in direction. I’d highly recommend her copywriting services.”

Carmella Lowkis, Senior Marketing Executive, Vintage

“Working with Rachel on some of our biggest books this year has been an absolute joy. Not only has she managed the lion’s share of the social campaigns but she has come up with resourceful and innovative ideas and campaign adaptations that have definitely benefited the books. I look forward to seeing what we can do together in 2024!”

Jo Liddiard, Head of Marketing, Head of Zeus

I’ve had the pleasure of working with Rachel across both fiction and non-fiction titles and I’m always impressed by her knowledge of the book market and the changing digital landscape. She’s brilliant at translating your briefs into detailed and highly effective online advertising campaigns, that are expertly managed and optimised throughout.

Phoebe Williams, Senior Marketing Executive, Faber

Working with Rach makes life very easy. It is reassuring to know that I can brief a project and it will be delivered to that brief and on time. Rach can also pick things up quickly when she has capacity. Campaign work is always in a safe pair of hands.

Rebecca Jones, Marketing & PR Director, Collins

Rach is delightful to work with! She is a regular copywriter for the Collins Dictionary website, having put together dozens of creative, SEO-driven blog pieces on topics from Game of Thrones to Gothic literature and everything in between. She has also delivered successful social advertising campaigns for us. I definitely recommend working with her!

Marta Juncosa Montes, Campaign Manager, Collins

Rachel hit the ground running, getting up to speed quickly and helping to implement a clear project plan, ensuring multiple stakeholders remained up to speed at all times. Rachel combined her passion for the fantasy genre, with her digital advertising experience to launch a highly targeted campaign that delivered results.

Carmen Byers, Marketing Director (Audio), Penguin Random House

Rachel has assisted me with a number of campaigns and is always such a reliable, calming presence at a very busy time. I was really impressed with her professionalism and the work she produced, including a huge variety of assets and managing digital advertising strategy across a range of titles.

Sarah Lough, Marketing Manager, HarperCollins Children’s Books

Rachel joined our high-performing, fast-paced marketing division seamlessly. She provided invaluable support, expertise and guidance to all members of our team and found ways of working with everyone. She has the perfect balance of creativity and data-led decision making; she’s equally comfortable with authors and is responsive, respectful and full of positivity. I’d hire her in a second.

Alex Cowan, Marketing Director, HarperCollins Children’s Books

Rachel came in to cover between staff, picking up a whole range of campaigns, all at different stages of their lives and masterfully propelling them all forwards. Instantly building relationships with authors and agent, editors and the rest of the campaigns team, she was an absolute delight. I can’t recommend her highly enough!

Jenny Fry, Commercial Director, Canongate

What a joy it was for me to work with Rachel. She is brimming with great ideas and enthusiasm; she knows the market inside out and even has a special talent for getting ahead of it. She taught me, with humour and patience, everything I know about Twitter, and ran some fantastic campaigns on Facebook with some outstanding response rates. She was an integral and inspiring member of an excellent team, I wouldn’t hesitate for a moment to recommend her. You’d be lucky to have her.

Susan Lewis, Sunday Times bestselling author of One Minute Later

Rachel is a brilliant marketing talent, creative and driven. From building communities to leading standout digital campaigns, Rachel would be invaluable to any marketing team. Truly one of the best in the business and I thoroughly enjoyed working alongside her.

Claire Fenby, Digital Marketing Manager, Boldwood Books

Rachel Quin worked in the Canongate marketing team for ten weeks, instantly slotting in as a valuable team member. She got up to speed on campaigns swiftly and efficiently and delivered them using creativity, initiative and good market knowledge. She also quickly understood internal processes and systems and was always full of good cheer. Rachel was reliable and confident in working with editors, authors and key stakeholders and I would not hesitate to recommend her or have her back to work with us at Canongate again.

Alice Shortland, Marketing Director, Canongate

Rachel has worked with the team at ExCeL London, across a variety of different projects. She has a great eye for detail and is very creative in her approach. She’s quick to grasp a brief, understand what’s needed and deliver project within the desired timeframe. Rachel has a broad range of skills including creating artwork and design concepts. She is an excellent copywriter and can adapt her style to fit the target audience for any given campaign. I wouldn’t hesitate to recommend Rachel and wish her every success!

Lucy Merritt, Head of Marketing, ExCeL London

“Rachel is a joy to work with, combining endless creativity and brilliant ideas with expert analysis and execution. She has worked on a range of campaigns for the team and has always delivered standout work with regular and clear communication and great results. I can’t recommend her highly enough“

Matt Clacher, Marketing Director, 4th Estate

“Working with Rachel on digital campaigns has been a game changer for me. The expertise and audience insight that she contributes to each project is always impressive and invaluable, and you always have confidence that she is expertly managing your campaigns. I will continue to work with Rachel on future campaigns and would highly recommend others to do the same.”

Hannah Marshall, Head of Marketing, Faber

“Working with Rachel has been absolute joy. I knew our marketing was in the best hands and her support has been invaluable. Organised and efficient with a creative and innovative flair, she is an asset to any campaign.“

Charlotte Ledger, Publishing Director, One More Chapter

Campaigns

I am a creative and award-winning marketer with a wide range of experience and a passion for marketing, particularly digital.

I have nearly a decade of experience working across a variety of fast-paced industries from technology and events to publishing. My expertise lies in digital marketing strategies, content creation, and developing creative campaigns that exceed objectives.

I have demonstrable experience across the marketing mix, developing end-to-end campaigns that deliver results. I have extensive experience building brands online, with in-depth knowledge of writing captivating copy designed to drive clicks, engage audiences, and increase traffic.

I offer a wide range of marketing skills on a freelance basis, including end-to-end campaign management and ideation, digital brand strategy, social media management, and copywriting for B2B and B2C audiences.

I’ve also worked closely with in-house teams to cover senior marketing roles and high-profile campaigns as needed, including acting as Head of Marketing Campaigns at Canongate during a period of parental leave, Digital Marketing Manager at Headline, Head of Marketing at September Publishing, and covering team needs within 4th Estate, HQ, Simon & Schuster and HarperCollins Children’s Books.

Campaigns worked on for clients include:

Fiction

  • Butter (Asako Yuzuki)
  • Really Good, Actually (Monica Heisey)
    Discworld in Audio (Terry Pratchett)
  • Katharine Parr: Six Tudor Queens (Alison Weir)
  • Elizabeth of York (Alison Weir)
  • In The Shadow of Queens (Alison Weir)
  • Henry VIII (Alison Weir)
  • Mary I: Queen of Sorrows (Alison Weir)
  • The Last House on the Street (Diane Chamberlain)
  • The Midwife’s Secret (Emily Gunnis)
  • Three Weddings & A Proposal (Sheila O’Flanagan)
  • Madly, Deeply (Alan Rickman)
  • Family Lore (Elizabeth Acevedo)
  • To Die in June (Alan Parks)
  • None of This is Serious PB (Catherine Prasifka)
  • The Caretaker HB (Ron Rash)
  • The Devil Stone PB (Caro Ramsay)
  • The Medici Murders PB (David Hewson)
  • What Eden Did Next (Sheila O’Flanagan)
  • The Woman on the Bridge (Sheila O’Flanagan)
  • The Displacements (Bruce Holsinger)
  • The Last Hours in Paris (Ruth Druart)
  • Traitor in the Ice (K.J. Maitland)
  • You Can Stay (Elle Connel)
  • The Beloved Girls (Harriet Evans)
  • One Of Our Ministers Is Missing (Alan Johnson)
  • 12 Hours To Say I Love You (Olivia Poulet & Laurence Dobiez)
  • Normal Women (Philippa Gregory)
  • The Future (Naomi Alderman)
  • The Beholders (Hester Musson)
  • Queen K (Sarah Thomas)
  • Delicate Condition (Danielle Valentine)
  • You’d Look Better As A Ghost (Joanna Wallace)
  • The Mysterious Case of the Alperton Angels (Janice Hallett)
  • The Christmas Appeal (Janice Hallett)
  • Freeze (Kate Simants)
  • A Flaw in the Design (Nathan Oates)
  • Helle & Death (Oskar Jensen)
  • The Dark Remains (William McIlvanney & Ian Rankin)
  • A Room Made Of Leaves (Kate Grenville)
  • A Corruption of Blood (Ambrose Parry)
  • Good Husbands (Cate Ray) HB & PB
  • Salt & Skin (Eliza Henry-Jones)

Non-fiction

  • Friends, Lovers & The Big Terrible Thing (Matthew Perry)
  • This Ragged Grace HB (Octavia Bright)
  • What Is A Doctor HB (Phil Whitaker)
  • What Went Wrong With Brexit HB (Peter Foster)
  • (M)otherhood (Pragya Argawal)
  • Let The Light Pour In (Lemn Sissay)
  • Walking Back Home (Ricky Ross)
  • James Acaster’s Guide to Quitting Social Media (James Acaster)
  • Small Bodies of Water (Nina Mingya Powls)
  • Baggage (Alan Cumming)
  • Black Ghosts (Noo Saro-Wiwa)
  • Faith, Hope & Carnage (Nick Cave)
  • Livewired (David Eagleman)
  • All The Frequent Trouble of our Days (Rebecca Donner)
  • Friendaholic (Elizabeth Day)
  • The Human Cosmos (Jo Marchant)
  • The Expectation Effect (David Robson)
  • The Condor’s Feather (Michael Webster)
  • The Slow Road to Tehran (Rebecca Lowe) HB & PB
  • Brutal Outer London (Simon Phipps)
  • Hagitude (Sharon Blackie)
  • Run Towards the Danger (Sarah Polley) HB & PB
  • The Dragonfly Sea (Yvonne Adhiambo Owuor)
  • The Healing Power of Nature (Vincent van Gogh)
  • The Wheel (Jennifer Lane)
  • The Jive Talker (Samson Kambalu)
  • Fixing the Planet (Michael Norton)
  • The Threat (Lilia Giugni)
  • Two Lights (James Roberts)
  • One Fine Day (Ian Marchant)
  • The Witch’s Survival Guide (Jennifer Lane)
  • Encounterism (Andy Field)
  • Tender Maps (Alice Maddicott)

Children’s and YA

  • Taylor Swift: Era by Era (Caroline Sullivan)
  • Gangsta Granny Strikes Again (David Walliams)
  • The Burpee Bears (Joe Wicks)
  • The Boy Who Accidentally Got Famous (David Baddiel)
  • Fireborn (Aisling Fowler)
  • Pages & Co: The Book Smugglers (Anna James)
  • A Clock of Stars: Beyond the Mountains (Francesca Gibbons)
  • Einstein the Penguin (Iona Rangeley)
  • Geenie & Teeny (Steven Lenton)
  • The Last Bear (Hannah Gold)
  • Paddington Classics reissues (Michael Bond)
  • Einstein the Penguin (Iona Rangeley)
  • Spaceboy (David Walliams)
  • Pax 2 (Sarah Pennypacker)
  • When Things Went Wild (Tom Mitchell)
  • Pages & Co 5 (Anna James)
  • Nick & Charlie (Alice Oseman)
  • Powerless (Lauren Roberts)
  • Reckless (Lauren Roberts)
  • The First to Die at the End (Adam Silvera)

Achievements

Achievements to date

  • Won a BMS award in May 2023 for BUTTER (Winner Adult Fiction)
  • Managed Meta ads for BMS award-winning & Sunday Times bestseller THE LIST OF SUSPICIOUS THINGS in hardback (Cornerstone, PRH)
  • Won a BMS award in November 2023 for LET THE LIGHT POUR IN (Winner Adult Non-Fiction)
  • Won a BMS award in November 2023 for COLLINS ENGLISH DICTIONARY 14th EDITION (Spotlight Winner Audience Development)
  • Managed Meta ads for BMS award-winning & Sunday Times bestseller THE LIST in hardback (4th Estate)
  • Managed Meta ads for Sunday Times bestseller THE LOST RAINFORESTS OF BRITAIN in hardback (4th Estate)
  • Managed Meta ads for Sunday Times bestseller DEMON COPPERHEAD in hardback and paperback (Faber)
  • Managed Meta ads for BMS award-winning & Sunday Times bestseller REALLY GOOD, ACTUALLY in hardback and paperback (4th Estate)
  • Won a BMS award in January 2023 for SPACEBOY (Spotlight Winner Graft)
  • Won a BMS award in December 2022 for JAMES ACASTER’S GUIDE TO QUITTING SOCIAL MEDIA (Spotlight Winner Creativity)
  • Managed Facebook and Instagram ads for BMS award-winning & Sunday Times bestseller STILL LIFE in paperback (4th Estate)
  • Managed digital campaign – including briefing social creative, organic social calendar, Facebook and Instagram ads, TikTok advertising, Twitter advertising and display campaign – for BMS award-winning & Sunday Times bestseller BOOK LOVERS paperback (Penguin General, PRH)
  • Won a BMS award in September 2021 for Cari Thomas’s THREADNEEDLE (Winner YA Fiction Campaign)

Achievements while in-house

  • Won a BMS award in January 2020 for Dawn O’Porter’s So Lucky (Highly Commended Adult Fiction Campaign)
  • Won two BMS awards in November 2019 for HarperVoyager’s #StartYourVoyage (Winner Multi-Title Campaign) and Susan Lewis’ One Minute Later (Spotlight On Audience Development)
  • Achieved a Sunday Times no. 1 bestseller for Bernard Cornwell’s WAR LORD, with a year long multi-channel campaign that broke multiple records for the brand
  • Charted at no. 3 for S.J. Parris’ Execution with a long-tail pre-order focused campaign
  • Charted at no. 6 with a creative campaign for Emma Jane Unsworth’s second novel, #ADULTS🙃
  • Charted at no. 8 and quadrupled pre-order target for Dawn O’Porter’s So Lucky
  • Achieved Sunday Times top 10 position for Dawn O’Porter’s non-fiction Life In Pieces
  • Achieved Sunday Times top 10 position and a Kindle number 1 bestseller for Susan Lewis
  • Grew a brand author’s newsletter database by over 850% in less than 6 months
  • Increased HarperVoyager’s social engagement by over 30% in just three months
  • Successful launch of Collins Word of the Year 2018 campaign, delivering 2.2% uplift in media coverage and significant uplift in social media engagement
  • Increased Astronomy subscriber list by 128% in a 6-month period
  • Increased @NatGeoKidsUK Twitter following by 105% in a 3-month period
  • Increased overall traffic to CollinsDictionary.com blog by 329% within 6 months of joining, with several pieces of content ranking in the top 10 most visited blogs for 2017

Copywriting

For as long as I can remember, I’ve always loved to write. From letters and short stories to an extremely detailed reference title (complete with terrible illustrations) on my favourite zoo animals that I gifted to a friend. I went from hobby writer, to writer and editor of my student newspaper, to professional copywriter who still gets excited to see their work published!

One thing that has remained important to me throughout my career is to create great content that people genuinely want to read. I’ve written for many B2B and B2C brands across a variety of topics and I understand how to adapt tone to suit the intended audience, no matter the subject matter.

You can find here a full portfolio of all my live work. I have experience across a wide range of companies, writing everything from thought leadership blogs and snappy campaign round-ups to detailed CSR reports and SEO-focused web articles.

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‘Wights’, ‘maesters’ & more: The etymology of Game Of Thrones

Love Island lingo: Collins’ guide to the top 10 words & phrases

Love Island lingo: Collins’ guide to the top 10 words & phrases

UN Global Compact Report (2017)

UN Global Compact Report (2017)

UN Global Compact Report (2018)

UN Global Compact Report (2018)

UN Global Compact Report (2019)

UN Global Compact Report (2019)

15 best historical fiction books of all time

15 best historical fiction books of all time

Around the world in 8 words: The changing language of travel

Around the world in 8 words: The changing language of travel

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